We live in a dynamic world in which thriving is a matter of adaptation and flexibility. With this in mind, a lot of small business owners have one particular goal in mind – growth. However, when they are asked about their marketing plans, they’d often share that marketing is put on the back burner. When the money is tight, the human capital is rather limited, and the schedules are pushed, marketing efforts are usually thrown away to the bottom of the to-do list. And that’s when things can get wrong.
The world is constantly shifting and improving and thanks to digital marketing approaches you no longer need to have an in-house VP of marketing in order to create lucrative campaigns. A virtual CMO (Chief Marketing Officer) is capable of delivering a wide range of advantages so let’s take a look at a few of them that you might want to focus on. Outsourcing marketing consulting can be something highly advantageous and here are three reasons why.
An in-house VP of marketing is likely to look at around $150,000 starting salary for enterprises with yearly revenues between $2 million and $10 million. That’s a lot of money to set aside if you are solely focused on growth. At the same time, you are probably going to have to pay no more than a third of that price for a virtual CMO. That’s a significant saving if you think about it.
2.Versatility and Expertise Across Different Disciplines
One in-house expert is definitely great. However, their expertise might be limited to a particular niche or industry. If your business is preparing to launch a brand new product, for example, with a target which is slightly different than your regular, you might need to start venturing into a completely new marketing audience. An outsourced team is going to guarantee a broader range of different expertise for a significantly smaller amount of money.
Virtual CMOs are going to prioritize your company, and that’s a fact. This is because the alternative is incredibly harmful. With this in mind, that’s a guarantee for measurable and continual over-time results which are going to help you achieve that much needed and desired growth.
In any case, a virtual CMO is without a doubt one of the newest digital marketing trends. However, so far it has proven to be particularly effective, especially when it comes to smaller enterprises with limited amount of resources to spend on high-profile marketing VPs.