Online Marketing in Norman

As our businesses grow we realize that we need to delegate some of the more medial tasks that require our time. It is this revelation that leads us down the path of hiring someone to manage our Facebook or Twitter posts. Perhaps you have written one too many of those pesky blog posts or even worse have already not been writing them because you can’t ever think of anything to say.

A vCMO understands the ins and outs of why each of those tasks are important and can therefore find very qualified candidates you can leverage to free up your time so you can do what you do best.

Another very common area for vCMO’s to prove their value is in contract negotiation. When hiring a web developer, social media expert, buying a billboard or on air time for your commercials a vCMo knows the right questions to ask and how to ask them insuring that you get what you need out of your investment and at the best price possible.

Perhaps one of the most valuable assets a vCMO brings to the table is his/her experience. As part of your team I can be part of those brain-storming sessions and many times offer solutions that you and your team were not even aware existed.

In order to be effective and efficient, an organization’s marketing needs to consistent and constructed to communicate the same overall message. In order to accomplish this consistency you will need a team member tasked with overseeing each piece of the marketing arm.

 

The title for such a position is literally a Chief Marketing Officer.

Ok, so perhaps you already have someone that takes care of your website, a team member who manages your Facebook or Twitter page, a long-time acquaintance who sells you billboards and the friendly Phone-book directory guy who handles your phone-book listings.

Unless they each own interest in your business, they are not likely to have your company’s best interest in mind. Even if no harm is intended there is not really any reason for them to look at things from the 30,000 foot view in order to see how things could be done more efficiently or to suggest different methods to accomplish your goals. As a vCMO that is only interested in your success, I can confidently tell you that ALL of my clients would support me in saying if for no other reason your business could benefit by hiring a vCMO to inspect what you expect.

Many times businesses invest in marketing channels that don’t really make sense simply because they do not know any better.